I was out on lunch one day and I bumped into Kevin Priest, the current CEO of Capital City Youth Services (CCYS). We already knew each other through a mutual friend. He said, they were reviewing options for a site redesign. I was a little hesitant to jump right into it because of the current work load, etc. But, I thought it would be great to work with an established Non-profit organization dedicated to supporting youth & families in crisis. They approved the proposal and it was go time.

The Main Goals
Responsive site in WordPress for mobile-friendly use
Refreshed look & less content
CMS editting capabilities
Social Media Integration
Stay within budget constraints

There were definite challenges in creating the site. We didn’t have the budget for a writer, so we polished the old content and included updated information. We managed to take a 30+ page static site and drop down to an 11-pager with robust functionality. I also focused on the “Get Involved” or contributor page, which is one of the most important pages. There are multiple landing pages on the site, which I call drivers. These pages and/or widgets drive traffic in and out of the site on purpose.

Driving Factors
About Us – Team Page makes the organization more approachable
Contributor Page integrated with Kindful & other helpful documents (added to original scope)
E-mail integration with Emma (added to original scope)
News page or blog entries for real stories


Former design of the About page


“Our Team” page for the new ccys.org

End Result
A site redesign using a template to stay within budget & timeframe
Simple navigation for the users
Updated clean look (new photos, larger font for legibility, and modern design)
Streamlined communication with social media channels

We had a few surprises during launch phase. But no worries, it had to do with the hosting info. we had at the time. Now, I’m happy to say that it’s up and I wish them the best in conquering this national & local problem of youth in need.