I was out on lunch one day and I bumped into Kevin Priest, the current CEO of Capital City Youth Services (CCYS). We already knew each other through a mutual friend. He said, they were reviewing options for a site redesign. I was a little hesitant to jump right into it because of the current work load, etc. But, I thought it would be great to work with an established Non-profit organization dedicated to supporting youth & families in crisis. They approved the proposal and it was go time.

The Main Goals
Responsive site in WordPress for mobile-friendly use
Refreshed look & less content
CMS editting capabilities
Social Media Integration
Stay within budget constraints

There were definite challenges in creating the site. We didn’t have the budget for a writer, so we polished the old content and included updated information. We managed to take a 30+ page static site and drop down to an 11-pager with robust functionality. I also focused on the “Get Involved” or contributor page, which is one of the most important pages. There are multiple landing pages on the site, which I call drivers. These pages and/or widgets drive traffic in and out of the site on purpose.

Driving Factors
About Us – Team Page makes the organization more approachable
Contributor Page integrated with Kindful & other helpful documents (added to original scope)
E-mail integration with Emma (added to original scope)
News page or blog entries for real stories

team-before

Former design of the About page

ccys-team-after

“Our Team” page for the new ccys.org


End Result
A site redesign using a template to stay within budget & timeframe
Simple navigation for the users
Updated clean look (new photos, larger font for legibility, and modern design)
Streamlined communication with social media channels

Launch
We had a few surprises during launch phase. But no worries, it had to do with the hosting info. we had at the time. Now, I’m happy to say that it’s up and I wish them the best in conquering this national & local problem of youth in need.